AND1 Africa FIBA 3x3 Streetball Tournament

[Foreign Flava – 7.27.12] – AND1 Africa FIBA 3x3 Streetball Tournament


Inks: FLASH aka g_sk1lls 

Images: And1 Africa (c/o Bibi Moeketsi)

AND1 Africa will be hosting a FIBA 3-on-3 Streetball Tournament in Durban this weekend, from July 28-29.  The venue will be in Howard College and will run from 8AM-6PM for both days.  As indicated in the poster that I’ve shared below, the entrance fees for teams is R50 for Under 18s & R100 for the 18s and Over.  Spectators are free to watch the games. 

Check out the AND1 Africa social media sites – official website (http://www.and1africa.com), Facebook (http://www.facebook.com/And1Africa), & Twitter (@And1_Africa) for more news & updates.

Shout outs to our AND1 Africa counterpart Bibi Moeketsi for the heads up.  Don’t forget to follow us on Twitter (@and1ph) for local and international news & updates and LIKE us on Facebook (www.facebook.com/and1ph).  And that’s the 411, And Juan!

AND1 Africa Girls Nationwide Basketball Tournament

[Foreign Flava – 6.5.12] – AND1 Africa Girls Nationwide Basketball Tournament

Inks: FLASH aka g_sk1lls 
Images: And1 Africa (c/o Bibi Moeketsi and Ricardo Vareta)


As part of And1 Africa’s efforts to show its support to the ever-growing sport of women’s basketball in Africa whilst promoting and strengthening the brand presence there, the Girls Basketball Tournament will go on a nationwide tour starting this July 7-8. 2012 in Durban Girls High School (8AM-6PM on both days).  They have already previously sponsored a Girls 3-on-3 Streetball Tournament last April in Johannesburg, South Africa (click HERE for the related blog article) and with the positive response that they got, it looks like the first-ever nationwide tour is officially on.


According to Bibi Moeketsi, a one page advertorial is due to be published in their locally circulated hip hop magazine called “I Speak Hip Hop” within this month.  I’ve posted a soft copy of the promotional material below.

I’ll get more information in the next few days and will post updates about age groups (most likely four different divisions - Girls Under 19, Under 16, Under 14, and Under 12 – which was used during the 1^st 3-on-3 run), prizes, registration fees, sponsors, and the artists who are set to perform during the 2-day event.  I’m assuming that this tour might also include Bloemfontein and Cape Town in Africa basing from the initial blog article that I posted, details of which were provided by Bibi and Ricky last time.


You can also find out more about And1 Africa by visiting their website (www.and1africa.com), Facebook fanpage (http://www.facebook.com/And1Africa) and follow them on Twitter  (@And1_Africa1). 


Visit the And1 Ph blogsite regularly as we continue to feature international And1 news (shoutouts to And1 Africa counterparts Bibi M. and Ricky V. for this article), and for your regular local updates, we are also on Twitter (follow @and1ph) and LIKE us on Facebook (www.facebook.com/and1ph).  And that’s the 411, And Juan!

AND1 Africa Girls 3-on-3 Streetball Tournament

[Foreign Flava – 4.24.12] – AND1 Africa Girls 3-on-3 Streetball Tournament

Inks: FLASH aka g_sk1lls 

Images: And1 Africa (c/o Bibi Moeketsi and Ricardo Vareta)

Greetings, And Juans!  This coming April 27 (Friday) and 28 (Saturday), AND1 AFRICA will be hosting its 1^st ever Girls 3-on-3 Streetball Tournament in St. Stithians High School in Randburg, Johannesburg.  The 2-day event will run between 8AM-6PM and is designed to boost awareness and increase participation for girls aged 19-and-below to play the game of basketball.

It will feature four different age groups, Girls Under 19, Under 16, Under 14, and Under 12.  Personally, I believe it is a good idea to promote, support, and nurture a grassroots basketball program for females given basketball is the 2^nd largest sport in the world (2^nd only to football), and is the largest in terms of female team sports.  With growing popularity in women’s basketball and the ongoing success of the WNBA in the USA, this event provides young girls in Africa the perfect venue for camaraderie, healthy competition and fun.  Check out the teaser video that we've re-hosted  below:

The tournament is open to everyone for viewing (free admission) but teams are required to pay a registration fee of R1000 (R250 per player, 3 players and 1 substitute).  Over the next 12 months, it is also set to go national, with upcoming legs in Durban, Bloemfontein, and Cape Town in Africa.

Some of And1 Africa's previous events.

Aside from And1 Africa, this event will also be sponsored by Nestle Ice Creams, Milo Energy Drinks, Boston City Campus and Business College (Scholarship grants worth R20,000 for 2, awarded to the MVP and 3-point contest winner), Skull Candy (2 pairs of headphones, one each for the MVP and 3-point contest winner, Playstation (who will be giving away video games and a game console as event prizes), The Umoja Show (100 theatre tickets -  www.theumojashow.com) and Red Bull Energy Drinks.  Media sponsors are Hype Magazine (print) and Y 99.2 FM (radio).

Adding to the fun and entertainment factor, And1 Africa is not pulling any punches and are set to pump up the crowd with hosts Pearl Modiadie and Tiro Dire, DJs Major League and DJ Monate P and performances from the following artists - Sean Pages, Gotti Gambino, Mr. Selwyn and Township Frequency, Fly Chix, and the Armageddon dance crew.

We’ll be posting another blog next week for the full event coverage (pictures and videos on what went down in the tournament courtesy of And1 Africa).  You can also find out more about And1 Africa by visiting their website (www.and1africa.com), Facebook fanpage (http://www.facebook.com/And1Africa) and follow them on Twitter  (@And1_Africa1). 

Visit the And1 Ph blogsite regularly as we continue to feature international And1 news (shoutouts to And1 Africa counterparts Bibi M. and Ricky V. for this article), and for your regular local updates, we are also on Twitter (follow @and1ph) and LIKE us on Facebook (www.facebook.com/and1ph).  And that’s the 411, And Juan!

AND1 Germany’s “__X__ is AND1” marketing campaign

[Foreign Flava – 3.30.12] – AND1 Germany’s “__X__ is AND1” marketing campaign

Inks: FLASH aka g_sk1lls 
Images: And1 Germany


As second installment of our “Foreign Flava” blog feature, we set our sights towards Europe.. and this time the spotlight is on Germany.  I’ve recently contacted Laurent Burkart, who works for Sales and Marketing of AND1 Germany, via email and asked him some questions about this new brand strategy that was just launched in December 2011.




I first got wind of the “__X__ is AND1” material in And1 Germany’s Facebook page (www.facebook.com/and1germany) and its first salvo featured Salu Benjamin Tadi, winner of the German Beku BBL Slam Dunk contest just last January 21, 2012.  Nicknamed Mr. Hangtime, Salu wore And1 Empire Mids on route to besting a field of 40 dunkers and subsequently had a photoshoot to kickstart the ““__X__ is AND1” campaign.  [Click HERE for the previous post re: Salu’s Slam Dunk contest win.]

Hot in the heels of Salu’s feature, DJ Silence (one of Europe’s finest DJs/mixers) and Marcel Heberlein, a professional player in the German basketball league recently joined the And1 Germany brand endorsers roster in February and March, respectively.

Here are some more tidbits of what’s to come from AND1 Germany c/o Laurent:

-   On who’s got next:  “Dj Maleek (official Tour DJ of the Game), Lazee (top Swedish rapper), Blanchard Obiango (player for the German national team), Frank Ewert (best Junior basketball coach in Germany) and a lot more during the next months!”

-  On what’s going on for the next few months:  “We will bring the best streetball team in Germany to the Reality Check in Cologne this summer! With dudes from the United States, Germany and Africa! (including some AND1 all-stars).  Additionally we will be launching videos, photo shoots, mixtapes, plus so much more.“

-  On how long the “__X__ is AND1” will run:  “Certainly year-long and if it proves to be successful, it will continue to run in the following years.“

Poised to push more And1 brand awareness and looking at the possibility of positioning And1 as a lifestyle brand as well, the current campaign is focused on these shoe models: Ultralyte, Empire Mid, and Elev8 Mid (note: the Downtime Low has also been featured prominently, as well as the And1 snapback cap, only available in the And1 Germany online site - www.and1.de).

Looks like things are going to be more exciting with And1 Germany’s aggressive marketing thrust, and we at And1 Ph will continue to bring you the latest news in the international scene.  For your regular local updates, we are also on Twitter (follow @and1ph) and LIKE us on Facebook (www.facebook.com/and1ph).  And that’s the 411, And Juan!