Thursday, October 3, 2013

AND1’s official press release on the signing of Isaiah Canaan and Jamaal Franklin

[Shoe Session – 10.3.13] – AND1’s official press release on the signing of Isaiah Canaan and Jamaal Franklin

Inks: FLASH aka g_sk1lls / Press release c/o AND1 Basketball 
Images: Getty Images / Nice Kicks website

AND1 has just released their official bulletin on the recent signing of NBA rookies Isaiah Canaan of the Houston Rockets and Jamaal Franklin of the Memphis Grizzlies as brand endorsers.  The two will join Indiana Pacers guard Lance Stephenson as the brand’s ambassadors for the 2013-14 NBA season.

Key takeaways from Maurice Levy (director of marketing for AND1) as quoted from the press release:

Isaiah Canaan embodies the AND1 brand because he honors the game with his hard work, energy, dedication and great attitude.  He doesn’t take anything for granted and that’s one of the things we liked most about him.

Jamaal Franklin fits the AND1 mold because he knows he has to earn his way to the NBA through hard work.  He has a lot of potential and is determined to make an impact for Memphis. Plus, he competes every night, is an excellent rebounder and passes the ball and he can jump through the roof.

[Click HERE to read the complete PR article.]

A couple of weeks ago, we’ve already posted about the new sign ups (click HERE for the AND1 Ph blog post).  Isaiah and Jamaal, selected 34th and 41st overall respectively, will be AND1’s presence in the Western Conference, while Lance will continue to hold it down for the East.  Both immediately showcased their brand affinity, rocking identical black/black AND1 Tai Chi Mids during the recently concluded team photoshoots for NBA’s pre-season Media Day.

According to the press document, “We’re very proud to have both Isaiah Canaan and Jamaal Franklin wearing the entire line of AND1 basketball shoes and our apparel this season,” said Levy. “We can’t wait to get the basketball season started up again.

Follow us in Twitter (@and1ph) and LIKE us on Facebook (www.facebook.com/and1ph) for more news and updates both locally and internationally.  Stay tuned, AND Juans!

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