Inks: FLASH aka g_sk1lls / Press release c/o AND1 Basketball
Images: Getty Images / Nice Kicks website
Images: Getty Images / Nice Kicks website
AND1 has just released their official bulletin on the
recent signing of NBA rookies Isaiah
Canaan of the Houston Rockets and Jamaal
Franklin of the Memphis Grizzlies as brand endorsers. The two will join Indiana Pacers guard Lance Stephenson as the brand’s
ambassadors for the 2013-14 NBA season.
Key takeaways from Maurice Levy (director of
marketing for AND1) as quoted from the press release:
“Isaiah
Canaan embodies the AND1 brand because he honors the game with his hard work,
energy, dedication and great attitude. He
doesn’t take anything for granted and that’s one of the things we liked most
about him.”
“Jamaal Franklin fits
the AND1 mold because he knows he has to earn his way to the NBA through hard
work. He has a lot of potential and is
determined to make an impact for Memphis. Plus, he competes every night, is an
excellent rebounder and passes the ball and he can jump through the roof.”
[Click HERE to read the complete PR article.]
A couple of weeks ago, we’ve
already posted about the new sign ups (click HERE for the AND1 Ph
blog post). Isaiah and Jamaal, selected 34th
and 41st overall respectively, will be AND1’s presence in the
Western Conference, while Lance will continue to hold it down for the East. Both immediately showcased their brand
affinity, rocking identical black/black AND1 Tai Chi Mids during the recently
concluded team photoshoots for NBA’s pre-season Media Day.
According to the press document, “We’re very proud to have both Isaiah Canaan and Jamaal Franklin wearing the entire line of AND1 basketball shoes and our apparel this season,” said Levy. “We can’t wait to get the basketball season started up again.”
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and internationally. Stay tuned, AND
Juans!
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