Monday, July 16, 2012

AND1 2013 Product Preview - Part 2

[Shoe Session – 7.16.12] – AND1 2013 Product Preview  - Part 2

Inks: FLASH aka g_sk1lls 
Images: Diane Skaer and Rob Purvy (via email)

Greetings, And Juans.   Continuing this two-part blog about upcoming AND1 products for 2013, I’ll be sharing with you a ton of images of new footwear.  But before anything else, feel free to check out Part One (published last July 9, 2012 – click HERE for the article) that featured AND1 apparel and accessories.



All of the images posted below were taken last May 2012, when the AND1 Sales Conference was held in Madrid, Spain.  Again, big thanks to AND1 USA (thru AND1 President Rob Purvy) and Diane Skaer for these pictures.








Here are some “sole” highlights, that I think are worthy of noting:

  • A lot of performance and off-court pairs will feature mesh-style outer material similar to the locally released AND1 Elev8 Mid, and will be coupled with L2G airbags that is already available to the Empire Mids.

  • Recurring themes – such as the Empire 2.0 Mids and Rocket 3.0 Mids are coming.

  • Straps are making a return as well, with the upcoming Guardian Mid as a prime example.

  • Most importantly, one of the most popular AND1 shoe models of all time, as well as one of its best-selling pairs, will be making a comeback.  Say “Welcome Back” to the postgame trailblazer, the Too Chillins (slated April 2013).


Truly exciting times are ahead as far as these sneak previews are concerned, and with an aggressive marketing campaign due out soon, AND1 is making its presence felt once more.  Given that 2013 is the brand’s 20th anniversary, I’m not really surprised.  In fact, I was expecting this one, plus a few more surprises from the brand that was born in the streets of Philadelphia.



If you want more And1 news, updates, and, shoe sightings/sales on the fly, follow us in Twitter (@and1ph) and LIKE us on Facebook (www.facebook.com/and1ph).  And that’s the 411, And Juan.


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